Brand history

We are shaped by the pristine landscapes that inspire our collection. Mountains and forests, lakes and coast. Nature is woven into our traditional Nordic winter sweaters — and lives on in the quality and details of each garment made of fine merino wool.

Timeless styles created with careful craftsmanship. Small-scale production means you'll always wear something unique — made to last and age beautifully. We've thought about every detail, from the natural, durable materials to the respectful process behind each individual garment. Each sweater tells its own story — and becomes a part of yours.

For us, quality means more than beautiful clothes you want to wear for a long time. It's also about showing respect for the nature we love — and creating garments that let you enjoy it, without leaving a trace of unsustainable methods. That's why we manufacture our clothes in Europe, on a small scale, with environmentally friendly and fair principles that are sustainable for the future.

Every time you choose our Nordic wool sweaters, jackets and accessories, you're investing in natural, breathable materials that keep you comfortable — every day, all year round. We promise.

Nordic design. Scandinavian style. Clothes created to last.